Our Leadership

Mike Lassiter is the President and Chief Executive Officer for Franchising Concepts, a franchise success company. In addition to this role, he provides his services as CEO of Rising Roll Franchising Company and Senior Vice President of Highland Bakery Franchising Company. In this capacity, he focuses on supporting a number of franchisor companies with emphasis on franchise marketing and sales, strategic planning, consulting and supporting founders, franchisee communication, new concept evaluation, system enhancements, franchise qualification and closings, as well as site selection management.

Mike's franchising experience is extensive. He has launched nine new franchise companies and/or franchise related companies and has successful multi-unit management experience spanning over 35 years. Mike has also been a franchisee, franchisor and area developer. This experience on all sides of the franchise model gives him a perspective that few can claim.

Michael S. Lassiter

Michael S. Lassiter

President, CEO and Founder
Franchising Concepts


Before founding Franchising Concepts, Mike was President of Quality Concepts, Inc., an independent Area Developer for Schlotzsky's, Inc., a restaurant franchisor. Contracted to Schlotzsky's, Quality Concepts conducted franchise sales and support, store training and development, as well as market analyses and site selection. Mike was ultimately responsible for developing his territory to 85 units; making Quality Concepts the second largest Area Developer for Schlotzsky's worldwide. During this time, Mike's territory grew from less than $1M to approximately $40M in annual revenue, and he was awarded as one of the top Area Developers for three sequential years.

Mike was also a Schlotzsky's franchisee, purchasing one unit and building another; one in need of turnaround management and one new concept deli. These units subsequently were named "Best Deli" in north Atlanta by Creative Loafing Magazine, "Favorite place for a sandwich," by the Atlanta Business Chronicle, and designated "Top Deli in North Atlanta," for two years by Inside Northside Magazine. Mike has owned 19 restaurants throughout his career.

Mike served as Regional Manager for Fox Photo Labs in a 5-state territory, where he was responsible for overall P&L, customer service, field support, site selection, inventory control, recruitment, and quality assurance.

Mike also has extensive experience in commercial real estate and is a partner in real estate investment firms. On numerous occasions, he has been a guest lecturer at Kennesaw State University and many local high schools in the metro Atlanta area. He completed a BBA in Management from Sam Houston State University and MBA studies at Mercer University. He is an active member of Entrepreneur Organization (EO).